marketing
Column: Combine Idaho potatoes, Chobani Greek yogurt to make tasty mashed potaotes
In November, the Idaho Potato Commission (IPC) collaborated with Chobani, America’s No. 1 Greek yogurt brand, to create a festive recipe campaign pr... READ MORE »
Idaho Potato Commission teams with Chobani yogurt on Thanksgiving promotion
For the first time, the Idaho Potato Commission (IPC) has collaborated with Chobani Greek Yogurt brand to create a festive recipe campaign promoting A... READ MORE »
Next World Potato Congress webinar to focus on potato marketing
The next World Potato Congress webinar will deal with marketing potatoes and feature Kris Michiels of Flanders Agricultural Marketing Board (VLAM). ... READ MORE »
Side Delights launching get-to-know-your-grower marketing campaign
Side Delights has announced today a virtual reality (VR) video and podcast-based program that invites consumers to step into its potato fields and ex... READ MORE »
United Fresh’s BrandStorm heading to Austin in February
Hugh Forrest, chief programming officer of SXSW (South by Southwest), will deliver a keynote during United Fresh's BrandStorm 2020, on Tuesday, Feb. 1... READ MORE »
Idaho Potato Commission helps minor league baseball team turn back the clock
The Idaho Falls Chukars — a minor league baseball affiliate of the Kansas City Royals — recently held an 80th anniversary throwback night that cel... READ MORE »
Idaho Potato Lover’s Retail Display Contest awards $150K in cash and prizes
A sea of showstopping displays from coast to coast made for some tough judging in the 2019 Idaho Potato Lover’s Retail Display Contest, which gave o... READ MORE »
Potatoes & mushrooms: Side Delights teams up with Mushroom Council on marketing promotion
Side Delights potato farmers have teamed up with mushroom growers to create an in-store promotion with seven original recipes for “A Week’s Worth ... READ MORE »
Produce Marketing Association’s Treacy to take sustainability leadership role
The Produce Marketing Association’s (PMA) Vice President, Supply Chain and Sustainability Ed Treacy will take on leadership for PMA’s sustainabi... READ MORE »
Why potatoes remain America’s favorite vegetable
Understanding the consumer is important to learning what their motivations are and how to stimulate potato consumption. To understand changes in co... READ MORE »
