marketing
Russia native Natalia Cervantes aims for positive vibe about potatoes
Potatoes USA’s newest team member grew up a long way from the USA. A native of St. Petersburg, Russia, Natalia Cervantes spent summers at her grandm... READ MORE »
IPC doing plenty to keep Idaho potatoes on tables this holiday season
This holiday season family gatherings will look a little different than past years. A survey conducted by Morning Consult found that 47% of familie... READ MORE »
Side Delights addresses the return to cooking at home through website, videos
Side Delights has taken note of Americans returning to cooking and eating at home by adding more resources and videos to its website. “After shel... READ MORE »
Best practices to buy and store potatoes from Idaho Potato Commission
As COVID-19 peaks, officials are recommending consumers stay indoors as much as possible and try to limit their grocery shopping to once every two wee... READ MORE »
Getting folks to ‘fuel up’ with potatoes is aim of Potatoes USA’s Dritlein
The potato industry has made a big push to get more potatoes in the school breakfast and lunch programs in recent years. Rachael Dritlein of Potatoes ... READ MORE »
Michael Family Farms launches new website to reach customers
Studies show that 70-80% of people research a company online before making a purchase. Shoppers search to find information about their potential food ... READ MORE »
Best practices for buying, storing and cooking potatoes
NOTE: With the ongoing coronavirus (COVID-19) pandemic, which has so many people staying at home, Potatoes USA, the national marketing board for the U... READ MORE »
Colorado association to have webinar on communicating with customers on produce safety
The Colorado Fruit & Vegetable Growers Association (CFVGA) and its grower members are very concerned about the impact COVID-19 is having on Colora... READ MORE »
Idaho Potato Commission sees marketing fit with versatile NFL player
The famous potato and the famous football player both of whom hail from Idaho, have teamed up to create a four-month long social media campaign that e... READ MORE »
Column: Combine Idaho potatoes, Chobani Greek yogurt to make tasty mashed potaotes
In November, the Idaho Potato Commission (IPC) collaborated with Chobani, America’s No. 1 Greek yogurt brand, to create a festive recipe campaign pr... READ MORE »
