marketing
Idaho-based industrial equipment supplier Reyco Systems adds sales veteran
Idaho-based industrial equipment supplier Reyco Systems has named Patrick Hester its new director of sales and marketing. Reyco, purchased in 2005 ... READ MORE »
Potato processing equipment manufacturer Idaho Steel adds sales veteran
Leading potato processing equipment manufacturer Idaho Steel has added a sales veteran to its team. Rick Garrett is the company’s new director of sa... READ MORE »
Analysis finds potato sales up by dollar but down by volume in early 2023
A new analysis shows that potato retail sales increased 16% in dollar sales while declining in volume by 4.4% for the first three months of 2023 compa... READ MORE »
Rising potato prices could be good news for growers, report finds
With potato prices rising while production and acreage shrinks, growers should find themselves in a good bargaining position for the 2023-24 marketing... READ MORE »
Report: US potato production declines for fourth consecutive year
U.S. potato production declined for the fourth consecutive year, reaching its lowest level since 2010 and fueling a price surge, according to a recent... READ MORE »
Spud suds: Australian brewer debuting sparkling ale made with potatoes
An Australian brewing company is kicking off a local potato festival with a special edition potato sparkling ale. Spud Sparkling Ale from Wollongon... READ MORE »
Bord Bia, Europatat and VLAM continue potato campaign
“Potatoes, prepare to be surprised” campaign will keep promoting potatoes’ versatility among millennials until end of 2025. Following the suc... READ MORE »
The Little Potato Company unveils new branding, packaging
The Little Potato Company has unveiled new branding and packaging with updated product names. The Edmonton, Alberta-based company, the leading crea... READ MORE »
Idaho Potato Commission releases new commercial
Legend has it that the Big Idaho Potato Truck fearlessly roams the open road, even though farmers are on the hunt for the truck carrying a giant s... READ MORE »
A Cut Above potatoes as a canvas for a craveable potato program
Basin Gold Cooperative, Pasco, Washington, and Sun-Glo of Idaho, Sugar City, Idaho, will represent Fresh Solutions Network at this week’s IFPA Foods... READ MORE »
