marketing

Next World Potato Congress webinar to focus on potato marketing

The next World Potato Congress webinar will deal with marketing potatoes and feature Kris Michiels of Flanders Agricultural Marketing Board (VLAM). ... READ MORE »

Side Delights launching get-to-know-your-grower marketing campaign

Side Delights has announced today a virtual reality (VR) video and podcast-based program that invites consumers to step into its potato fields and ex... READ MORE »

United Fresh’s BrandStorm heading to Austin in February

Hugh Forrest, chief programming officer of SXSW (South by Southwest), will deliver a keynote during United Fresh's BrandStorm 2020, on Tuesday, Feb. 1... READ MORE »

Idaho Potato Commission helps minor league baseball team turn back the clock

The Idaho Falls Chukars — a minor league baseball affiliate of the Kansas City Royals — recently held an 80th anniversary throwback night that cel... READ MORE »

Idaho Potato Lover’s Retail Display Contest awards $150K in cash and prizes

A sea of showstopping displays from coast to coast made for some tough judging in the 2019 Idaho Potato Lover’s Retail Display Contest, which gave o... READ MORE »

Potatoes & mushrooms: Side Delights teams up with Mushroom Council on marketing promotion

Side Delights potato farmers have teamed up with mushroom growers to create an in-store promotion with seven original recipes for “A Week’s Worth ... READ MORE »

Produce Marketing Association’s Treacy to take sustainability leadership role

The Produce Marketing Association’s (PMA) Vice President, Supply Chain and Sustainability Ed Treacy will take on leadership for PMA’s sustainabi... READ MORE »

Why potatoes remain America’s favorite vegetable

Understanding the consumer is important to learning what their motivations are and how to stimulate potato consumption. To understand changes in co... READ MORE »

Athletic performance benefits of potatoes, international trade focus of Potatoes USA meeting

More than 100 Potatoes USA board members gathered in Denver for the national promotional organization’s annual meeting on March 12-14. Subcommitt... READ MORE »

Potatoes USA receives $3.67 million USDA’s Agricultural Trade Promotion Program

U.S. Secretary of Agriculture Sonny Perdue said Jan. 31 the USDA has awarded $200 million to 57 organizations through the Agricultural ... READ MORE »


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