marketing
UK-based vegetable handling equipment manufacturer adds sales veteran
Tong Engineering, a United Kingdom-based vegetable handling equipment manufacturer, has added a sales veteran to its team. David Wilson has more th... READ MORE »
Little Potato Co. offering 15 $1,000 gift cards in holiday sweepstakes
The Little Potato Co. is offering customers a chance to win a $1,000 grocery store gift card in its holiday sweepstakes. The online and point of sa... READ MORE »
New IPC ad drives home importance of ‘Grown in Idaho’ seal
The Idaho Potato Commission’s latest television commercial drives home a cornerstone organizational message: Make sure you’re serving potatoes wit... READ MORE »
Idaho-based industrial equipment supplier Reyco Systems adds sales veteran
Idaho-based industrial equipment supplier Reyco Systems has named Patrick Hester its new director of sales and marketing. Reyco, purchased in 2005 ... READ MORE »
Potato processing equipment manufacturer Idaho Steel adds sales veteran
Leading potato processing equipment manufacturer Idaho Steel has added a sales veteran to its team. Rick Garrett is the company’s new director of sa... READ MORE »
Analysis finds potato sales up by dollar but down by volume in early 2023
A new analysis shows that potato retail sales increased 16% in dollar sales while declining in volume by 4.4% for the first three months of 2023 compa... READ MORE »
Rising potato prices could be good news for growers, report finds
With potato prices rising while production and acreage shrinks, growers should find themselves in a good bargaining position for the 2023-24 marketing... READ MORE »
Report: US potato production declines for fourth consecutive year
U.S. potato production declined for the fourth consecutive year, reaching its lowest level since 2010 and fueling a price surge, according to a recent... READ MORE »
Spud suds: Australian brewer debuting sparkling ale made with potatoes
An Australian brewing company is kicking off a local potato festival with a special edition potato sparkling ale. Spud Sparkling Ale from Wollongon... READ MORE »
Bord Bia, Europatat and VLAM continue potato campaign
“Potatoes, prepare to be surprised” campaign will keep promoting potatoes’ versatility among millennials until end of 2025. Following the suc... READ MORE »
