marketing

US potato sales up from July 2023 to June 2024

U.S. retail sales of potatoes increased by both volume and dollar sales from July 2023 to June 2024, according to an analysis by consumer advisory com... READ MORE »

Spuds, sweet onions to add flavor to inaugural football clash

Georgia sweet onion grower Shuman Farms is partnering with the Idaho Potato Commission and Georgia Southern University to bring a new flavor to a coll... READ MORE »

Wisconsin Potato Industry Board election results certified

The Wisconsin Department of Agriculture, Trade and Consumer Protection has certified the 2024 Wisconsin Potato Industry Board election results. The... READ MORE »

A Cut Above product line featured at IFPA conference

Fresh Solutions Network featured Side Delights’ A Cut Above line of fresh potato products at the International Fresh Produce Association Foodservice... READ MORE »

potatoes being washed under a faucet

Study sheds light on factors influencing potato purchasing

A new consumer study from Potatoes USA shares insights into in-store and online potato purchase patterns and offers actionable steps to drive sales. ... READ MORE »

A trio of potato packages in yellow, red and blue

Packaging a-peel: Rebrand helps Little Potato Co. deliver message

A little more than a year ago, the Little Potato Co. decided a facelift was in order.  The Edmonton, Alberta-based pioneer in creamer potatoes, fo... READ MORE »

Restaurants serving up deep-fried deals for National French Fry Day

TGIF will have an added twist tomorrow. July 12 is National French Fry Day, and several national restaurant chains are giving customers reason to c... READ MORE »

Green baskets containing fresh potatoes

Partnership aims to drive summer potato sales

A new partnership between Potatoes USA and the Independent Grocers Alliance (IGA) will identify ways to drive summer potato sales through marketing be... READ MORE »

Green baskets containing fresh potatoes

Potatoes USA receives $6.5 million in federal funding to expand export opportunities

Editor's note: The headline of this article has been updated to reflect the correct amount. Potatoes USA has received $6.5 million in federal fund... READ MORE »

A variety of white, red and purple potatoes

Study pinpoints best practices of successful potato retailers

A merchandising best practices study conducted by Potatoes USA in partnership with Information Resources Inc. uncovered key insights, including three ... READ MORE »


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