marketing

Limited-edition potato chip line returns for 12 weeks

Pennsylvania-based Herr’s Inc.’s limited-edition potato chip line, Sandwi-chip, has returned, with four varieties available at select Wawa locatio... READ MORE »

Specialty potato brand unveils new mesh packaging

RPE specialty potato brand Tasteful Selections has unveiled a new 3-pound mesh pillow pack for three varieties: Honey Gold, Ruby Sensation and Sunburs... READ MORE »

Northland Potato Growers Association campaigns receive marketing awards

The Northland Potato Growers Association, in partnership with Ten Acre Marketing, has been recognized with two National Argi-Marketing Association (NA... READ MORE »

Drexel adds new member to sales team

Drexel Chemical Co. has added a new member to its sales team. Founded in 1972, Drexel’s product portfolio includes a range of fertilizer and crop p... READ MORE »

UK-based vegetable handling equipment manufacturer adds sales veteran

Tong Engineering, a United Kingdom-based vegetable handling equipment manufacturer, has added a sales veteran to its team. David Wilson has more th... READ MORE »

Little Potato Co. offering 15 $1,000 gift cards in holiday sweepstakes

The Little Potato Co. is offering customers a chance to win a $1,000 grocery store gift card in its holiday sweepstakes. The online and point of sa... READ MORE »

New IPC ad drives home importance of ‘Grown in Idaho’ seal

The Idaho Potato Commission’s latest television commercial drives home a cornerstone organizational message: Make sure you’re serving potatoes wit... READ MORE »

Idaho-based industrial equipment supplier Reyco Systems adds sales veteran

Idaho-based industrial equipment supplier Reyco Systems has named Patrick Hester its new director of sales and marketing. Reyco, purchased in 2005 ... READ MORE »

Potato processing equipment manufacturer Idaho Steel adds sales veteran

Leading potato processing equipment manufacturer Idaho Steel has added a sales veteran to its team. Rick Garrett is the company’s new director of sa... READ MORE »

Analysis finds potato sales up by dollar but down by volume in early 2023

A new analysis shows that potato retail sales increased 16% in dollar sales while declining in volume by 4.4% for the first three months of 2023 compa... READ MORE »


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