Aug 18, 2020Side Delights addresses the return to cooking at home through website, videos
Side Delights has taken note of Americans returning to cooking and eating at home by adding more resources and videos to its website.
“After sheltering in place, people realized how much money they saved by not going out to eat as often. With an uncertain economy, data shows that consumers will continue to look for healthy, cost-saving meal alternatives at home,” Kathleen Triou, president and CEO, Fresh Solutions Network, said through a press release. “Cooking at home isn’t just good for you, it is good for the wallet.”
A recent study on consumer behavior showed that 78% of consumers are cooking at home more and, while excitement is high to dine out again, they anticipate a slow return to normal. Only 25% of consumers indicated that they expect to return to their normal habits when it comes to eating out.
Side Delights, a network of potato farms in various regions around the country, saw a significant increase in organic web traffic to its Frequently Asked Questions page during shelter-in-place mandates. The most common searches were for the top ways to prep, cook and store meals at home. Shoppers were also looking for ways to put a new twist on their recipes. Side Delights has tailored its FAQ page in response to these trends and by creating a new Side Delights YouTube channel with an array of “how-to” videos. They will continue to enhance the channel with new videos throughout the year.
The revamped SideDelights.com/FAQ continues to educate consumers about potatoes’ nutrition and preparation, along with new tips and tricks and time-saving hacks on the topics they are most interested in. All digital content drives consumers to GrownWhereItMatters.com.
“The new FAQ page is organized to be incredibly user friendly. Combined with most frequently searched questions and a fresh, new way to present the answers, we are giving consumers more of what they are looking for,” added Triou. “Added bonus, now consumers can find specifically what they are looking for all in one place.”