marketing
Rising potato prices could be good news for growers, report finds
With potato prices rising while production and acreage shrinks, growers should find themselves in a good bargaining position for the 2023-24 marketing... READ MORE »
Report: US potato production declines for fourth consecutive year
U.S. potato production declined for the fourth consecutive year, reaching its lowest level since 2010 and fueling a price surge, according to a recent... READ MORE »
Spud suds: Australian brewer debuting sparkling ale made with potatoes
An Australian brewing company is kicking off a local potato festival with a special edition potato sparkling ale. Spud Sparkling Ale from Wollongon... READ MORE »
Bord Bia, Europatat and VLAM continue potato campaign
“Potatoes, prepare to be surprised” campaign will keep promoting potatoes’ versatility among millennials until end of 2025. Following the suc... READ MORE »
The Little Potato Company unveils new branding, packaging
The Little Potato Company has unveiled new branding and packaging with updated product names. The Edmonton, Alberta-based company, the leading crea... READ MORE »
Idaho Potato Commission releases new commercial
Legend has it that the Big Idaho Potato Truck fearlessly roams the open road, even though farmers are on the hunt for the truck carrying a giant s... READ MORE »
A Cut Above potatoes as a canvas for a craveable potato program
Basin Gold Cooperative, Pasco, Washington, and Sun-Glo of Idaho, Sugar City, Idaho, will represent Fresh Solutions Network at this week’s IFPA Foods... READ MORE »
Empowering potato consumption through culinary innovation
Have you ever thought about making gnocchi from your favorite potato chips? How about making flavorful potato pickles or pierogies that take you to Me... READ MORE »
Potatoes USA gets $5.2 million funding bump from USDA’s foreign ag service
Due to the success of implementing and reporting on marketing activities in previous years, Potatoes USA’s Market Access Program (MAP) funding from ... READ MORE »
Idaho Potato Commission rolls out electronic holiday sweepstakes
The Idaho Potato Commission (IPC) is giving away more than $30,000 in cash and prizes in its first ever Ida-Ho-Ho-Ho Scratch-Stakes. Through the pr... READ MORE »
