marketing
Study pinpoints best practices of successful potato retailers
A merchandising best practices study conducted by Potatoes USA in partnership with Information Resources Inc. uncovered key insights, including three ... READ MORE »
Potato sales increase in first quarter of 2024 compared to previous year
U.S. retail sales volume and dollar sales of potatoes increased January-March 2024 compared with the same period last year, according to an analysis f... READ MORE »
Studies reveal consumers’ potato purchasing habits
A consumer survey found that grocery retailers sell more potatoes by volume than any other vegetable, with 80% of consumers reporting eating potatoes ... READ MORE »
Limited-edition potato chip line returns for 12 weeks
Pennsylvania-based Herr’s Inc.’s limited-edition potato chip line, Sandwi-chip, has returned, with four varieties available at select Wawa locatio... READ MORE »
Specialty potato brand unveils new mesh packaging
RPE specialty potato brand Tasteful Selections has unveiled a new 3-pound mesh pillow pack for three varieties: Honey Gold, Ruby Sensation and Sunburs... READ MORE »
Northland Potato Growers Association campaigns receive marketing awards
The Northland Potato Growers Association, in partnership with Ten Acre Marketing, has been recognized with two National Argi-Marketing Association (NA... READ MORE »
Drexel adds new member to sales team
Drexel Chemical Co. has added a new member to its sales team. Founded in 1972, Drexel’s product portfolio includes a range of fertilizer and crop p... READ MORE »
UK-based vegetable handling equipment manufacturer adds sales veteran
Tong Engineering, a United Kingdom-based vegetable handling equipment manufacturer, has added a sales veteran to its team. David Wilson has more th... READ MORE »
Little Potato Co. offering 15 $1,000 gift cards in holiday sweepstakes
The Little Potato Co. is offering customers a chance to win a $1,000 grocery store gift card in its holiday sweepstakes. The online and point of sa... READ MORE »
New IPC ad drives home importance of ‘Grown in Idaho’ seal
The Idaho Potato Commission’s latest television commercial drives home a cornerstone organizational message: Make sure you’re serving potatoes wit... READ MORE »
