marketing

Idaho Potato Commission revamps website
There are now even more reasons to visit the Idaho Potato Commission’s (IPC) already-popular website. A go-to resource for all things potato-rela... READ MORE »

Strohauer Farms uses organic, fingerling potatoes to diversify and grow
When the other kids were riding tricycles, Harry Dean Strohauer already had his sights set on driving tractors. If he saw a chance to cut school in fa... READ MORE »
Fresh Solutions Network to showcase A Cut Above potato line at PMA foodservice show
Fresh Solutions Network, LLC will feature its A Cut Above whole fresh and fresh-cut potato line at the PMA Foodservice Expo in Monterey, California. ... READ MORE »
Idahoan Foods salutes Memphis after leading nation in sales
Memphis consumed more Idahoan mashed potatoes than any other community in America in the past year, enjoying more than 8.5 million servings, according... READ MORE »

Russia native Natalia Cervantes aims for positive vibe about potatoes
Potatoes USA’s newest team member grew up a long way from the USA. A native of St. Petersburg, Russia, Natalia Cervantes spent summers at her grandm... READ MORE »

IPC doing plenty to keep Idaho potatoes on tables this holiday season
This holiday season family gatherings will look a little different than past years. A survey conducted by Morning Consult found that 47% of familie... READ MORE »

Side Delights addresses the return to cooking at home through website, videos
Side Delights has taken note of Americans returning to cooking and eating at home by adding more resources and videos to its website. “After shel... READ MORE »

Best practices to buy and store potatoes from Idaho Potato Commission
As COVID-19 peaks, officials are recommending consumers stay indoors as much as possible and try to limit their grocery shopping to once every two wee... READ MORE »

Getting folks to ‘fuel up’ with potatoes is aim of Potatoes USA’s Dritlein
The potato industry has made a big push to get more potatoes in the school breakfast and lunch programs in recent years. Rachael Dritlein of Potatoes ... READ MORE »

Michael Family Farms launches new website to reach customers
Studies show that 70-80% of people research a company online before making a purchase. Shoppers search to find information about their potential food ... READ MORE »