Nov 1, 2019
Next World Potato Congress webinar to focus on potato marketing

The next World Potato Congress webinar will deal with marketing potatoes and feature Kris Michiels of Flanders Agricultural Marketing Board (VLAM).

Kris Michiels
Kris Michiels

Michiels, who has been with VLAM in Belgium for 31 years, specializes in consumer insights and marketing strategy. He will speak about how generic promotion of potatoes is useful and his experiences on promotional strategies.

The interactive webinar, titled “Illustration of Regional Potato Promotion: Flanders (Belgium),” will take place at 9 a.m. EST Thursday, Nov. 14. It will be available on the WPC’s website for viewing afterward.

Click here to register.

MORE on the WPC: Event headed to Australia in 2023


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