marketing
Data dives into prevalence of potatoes on menus
A recent trends report found that potatoes remain popular, appearing on more than eight in 10 U.S. foodservice menus. A 2024 foodservice menu trend... READ MORE »
USDA appoints 11 to National Potato Promotion Board
The USDA has appointed 11 members to serve on the National Potato Promotion Board, beginning March 1. Nine producer members and one public member w... READ MORE »
New initiative to provide $2 billion to specialty crop growers
A new federal program will provide $2 billion to help U.S. specialty crop growers maintain a strong domestic supply and expand market opportunities fo... READ MORE »
Little Potato Company sweepstakes offers up to $1,000 in groceries
The Little Potato Company has unveiled its holiday digital brand campaign and sweepstakes offering up to $1,000 in groceries. The sweepstakes, avai... READ MORE »
Idaho potatoes featured in a new appetizer line
Idaho potatoes are featured in a new appetizer line available through December from Round Table Pizza. Parmesan Idaho Potato Wedges, made with pr... READ MORE »
Potato retail sales volume enjoys profitable period from July-September
U.S. retail sales volume of potatoes climbed 5.4% from July to September 2024 compared to the same period last year, according to as analysis from Pot... READ MORE »
Analysis: Fresh potatoes rank as top seller in fresh vegetable pounds sold
A new analysis by Potatoes USA and consumer advisory company Circana found that fresh potatoes are a popular choice of U.S. consumers, with 85% of hou... READ MORE »
Company to showcase microwaveable potato product at tradeshow
The Masser Family of Companies, a Pennsylvania-based grower, packer, and shipper of potatoes, will showcase a recently launched microwavable potato pr... READ MORE »
US potato sales up from July 2023 to June 2024
U.S. retail sales of potatoes increased by both volume and dollar sales from July 2023 to June 2024, according to an analysis by consumer advisory com... READ MORE »
Spuds, sweet onions to add flavor to inaugural football clash
Georgia sweet onion grower Shuman Farms is partnering with the Idaho Potato Commission and Georgia Southern University to bring a new flavor to a coll... READ MORE »
