Aug 29, 2024US potato sales up from July 2023 to June 2024
U.S. retail sales of potatoes increased by both volume and dollar sales from July 2023 to June 2024, according to an analysis by consumer advisory company Circana.
Volume sales increased by 1.3% and dollar sales increased by 4.6% to $18.3 billion, according to the analysis.
Fresh potatoes saw a volume sales increase of 2.2%, while potato chip volume sales increased by 0.2%. Frozen potatoes remained steady with an 0.02% volume decrease.
The largest volume increase was in deli-prepared sides (5.4%), though that category represented 6% of overall sales.
Retail dollar sales increased for all potato types except fresh. The most significant increases were in frozen (14.6%) and dehydrated (8.9%) potatoes. Dollar sales of fresh potatoes remained steady, dropping 1% and remaining at more than $4.2 billion.
Yellow potato dollar sales increased 4.9%, along with petite (0.2%), medley (5%), and fingerling (+3.4%). Dollar sales of russets decreased 0.8%, along with reds (-7.5%), whites (-8.5%), and purples (-10.9%).
Retail prices increased 3.3% to $2.37 per pound for all potatoes from July 2023 to June 2024, down from 19.8% growth last year. Fresh potato prices decreased 3.2% to $0.96 per pound.
Volume sales grew for all fresh potato pack sizes except packs greater than 10 pounds.
