marketing
Pennsylvania potato processing company adds new executive role
The Masser Family of Companies (MFC) has created a new executive role and named Tiffany Readinger vice president of sales and category management. ... READ MORE »
The Little Potato Company expands product line
The Little Potato Company is adding two new flavors to its microwave ready and oven or grill ready product lines: A Little Hot Honey Microwave Ready K... READ MORE »
Overall potato volume sales climb in 2024; fresh dollar sales dip
All categories of potatoes increased in volume sales from January to December 2024, as overall volume sales increased 3.1%, according to a new report.... READ MORE »
Vive Crop Protection bolsters commercial sales team
Vive Crop Protection has added four professionals to its commercial team, covering territory from the Northeast to the Midwest. Art Graves is the c... READ MORE »
North Dakota packer unveils new logo to mark milestone anniversary
NoKota Packers, a supplier of red potatoes based in Buxton, North Dakota, has launched a new logo to mark its 45th anniversary. Founded in 1979, No... READ MORE »
Solynta names sales lead responsible for commercial varieties distribution
Dutch seed company Solynta has named a new sales lead in charge of expanding the commercial introduction of its true potato seeds worldwide. Mark H... READ MORE »
Data dives into prevalence of potatoes on menus
A recent trends report found that potatoes remain popular, appearing on more than eight in 10 U.S. foodservice menus. A 2024 foodservice menu trend... READ MORE »
USDA appoints 11 to National Potato Promotion Board
The USDA has appointed 11 members to serve on the National Potato Promotion Board, beginning March 1. Nine producer members and one public member w... READ MORE »
New initiative to provide $2 billion to specialty crop growers
A new federal program will provide $2 billion to help U.S. specialty crop growers maintain a strong domestic supply and expand market opportunities fo... READ MORE »
Little Potato Company sweepstakes offers up to $1,000 in groceries
The Little Potato Company has unveiled its holiday digital brand campaign and sweepstakes offering up to $1,000 in groceries. The sweepstakes, avai... READ MORE »
