marketing
Retail potato sales volume increases despite drop in dollar sales
U.S. retail sales of potatoes increased despite a small drop in dollar sales during the nine-month period from July 2024 to March 2025. Sales incre... READ MORE »
New french fry trend heating up summer snacking
A snack inspired by a popular take-out trend in Ireland is being touted as a quick, tasty way to enjoy potatoes this summer, in time to celebrate Nati... READ MORE »
Chitosan-based agriscience company taps new global sales leader
Tidal Grow AgriScience has named an industry veteran as its new vice president of global sales to help promote the company’s portfolio of chitosan t... READ MORE »
McCain Foods, Chicago Cubs team up for Summer Fry Days
McCain Foods is partnering with the Chicago Cubs to serve its SureCrisp Fries at Wrigley Field this season. SureCrisp Fries’ recipe keeps fries c... READ MORE »
Future-proofing french fries
Almost everyone eats potatoes, and french fries are one of the most popular forms of potato consumption. One of the largest suppliers of fries is McCa... READ MORE »
Sprague celebrates national honor, promotion of team members
Colorado-based pest control company Sprague is celebrating a national honor as well as the promotion of a trio of team members. Regional manager Li... READ MORE »
IPC celebrates culinary creativity
In February, the Idaho Potato Commission (IPC) teamed up with Food Network’s South Beach (SOBE) Wine & Food Festival, one of the country’s pre... READ MORE »
It’s crunch time! Celebrate National Potato Chip Day
Do you love potato chips? You’re in good company. Today is National Potato Chip Day, and, according to statistics from Potatoes USA, plenty of fo... READ MORE »
Pennsylvania potato processing company adds new executive role
The Masser Family of Companies (MFC) has created a new executive role and named Tiffany Readinger vice president of sales and category management. ... READ MORE »
The Little Potato Company expands product line
The Little Potato Company is adding two new flavors to its microwave ready and oven or grill ready product lines: A Little Hot Honey Microwave Ready K... READ MORE »
