Jan 18, 2018Tasteful Selections to launch nutrition campaign
Tasteful Selections, a specialty potato brand from RPE, has launched a yearlong Always Fresh campaign, revolving around healthy, nutritious recipes and kitchen tips for more confident meal preparation.
Tasteful Selections will be continuing their partnership with Nutritionist and Registered Dietitian Cynthia Sass to create delicious and contemporary recipes for the “sophisticated” home cook. Sixteen unique gluten-free recipes will be available in a downloadable e-cookbook at http://www.tastefulselections.com/startoutfresh/.
Over the course of the yearlong campaign, more than 50 recipes, videos and blogs will be available.
A value-added marketing plan is in place for all customers including custom-created pre-filled shippers, social media graphics and content, recipe cards, blog posts from Sass, informative infographics and videos and more.