May 25, 2021
Verdesian Life Sciences to ramp up specialty crop focus with personnel moves

Verdesian Life Sciences recently announced organizational moves that further enhances the company’s commitment to providing the best nutrient use efficiency products and technologies to specialty crop growers.

Jason Radford has accepted a new position of vice president of U.S. Specialty Strategy. Radford had previously spent the past three years as the VP of sales, West region at Verdesian. Radford grew up on a small farm in Idaho and is a Brigham Young University graduate. He’s held leadership positions at UAP, BASF and J.R. Simplot during his career.

“Over the past three years, Jason has worked diligently to lead our West region, providing direction, stability and tremendous momentum,” said Verdesian CEO Kenneth Avery through a press release. “We are excited for his new opportunity here at Verdesian and what it will mean for our customers.”

Steve Henning will fill Radford’s shoes as VP of sales, Western region is Steve Henning. His career in agriculture began more than 30 years ago, but his love of ag goes much deeper than that. He spent his time as a child shadowing his father in his role as a Georgia Extension specialist, working with farmers to achieve success in peanut production. This passion then set Henning on a path that has crossed most of the U.S. and even into international markets. His has touched on sales, marketing and business leadership.

“Steve brings a wealth of experience across many crop segments and varied geographies,” said Avery. “His belief in dedication to the customer is the exact type of mentality that we wholeheartedly embrace here at Verdesian, and there’s no doubt our Western region is in good hands.”

For more info, visit the company’s website.


75 Applewood Dr. Ste. A
P.O. Box 128
Sparta, MI 49345


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