Mar 19, 2024
Solynta rebrands ahead of launch of commercial varieties

Dutch seed company Solynta is rebranding, changing its logo to include the words “true potato seeds” to reflect a new market-driven strategy.

The change is aimed at emphasizing Solynta’s hybrid potato breeding technology, which enables farmers to grow potatoes from true seeds — or seeds from potato fruits. True seeds are less likely than traditional seed tubers to carry disease or spoil in transit, and are less expensive to store, according to a news release from the company.

Solynta’s old logo featured the words “hybrid potato breeding.”

The new logo continues a series of moves for the company, which has added CEO Peter Poortinga and chief commercial officer Joost van Regteren in the past 14 months. Solynta has also expanded its field trials and is now active in 40 countries, working with growers, distributors and processing companies toward its mission of giving potato farmers the resources to grow more economical and climate-resistant varieties, according to the release.

Last September, the company announced plans to introduce its first commercial varieties this year.

“Being the frontrunner in hybrid true potato seed development and production, we want to be recognized as the number one true potato seed company in the world,” van Regteren said in the release. “With this shift from a breeding company to a market-driven seed company, we also feel it’s the right time to show the world by adapting our logo to the current situation.”

The company’s field testing across five continents has shown a demand for “more reliable, economical and secure starting material for potato farmers anywhere in the world,” van Regteren said. “We are long known as a research leader in hybrid potato breeding. Our efforts in breeding new non-GMO hybrid potato varieties will certainly continue.”

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