Aug 15, 2017RPE introduces new fingerling potato product
Old Oak Farms, RPE’s core commodity brand, is introducing Party Potatoes to the fingerling potato category. RPE has created multi-themed promotional campaign that will span over the next several months.
The campaign caters to various seasonal occasions that bring people together and give them a reason to celebrate, such as backyard cookouts, tailgating events, football parties and holiday parties.
“Anybody who has entertained can relate to the idea of creating memorable experiences without a lot of effort,” said Tim Huffcutt, director of marketing at RPE. “Party Potatoes cook equally well if roasted or grilled and when paired with favorite dipping sauces complement the main course served at any gathering.”
Offered in a high-graphic 24-ounce poly-mesh bag, Party Potatoes will feature custom resources for each themed promotion. A value-added marketing plan is in place for all customers including retail shippers and display bins, social media graphics, banners, informative infographics and videos, giveaways and more.
