Aug 25, 2025Retail potato sales increase driven by fresh and frozen demand
Total volume of U.S. retail sales of potatoes increased 2.3% from July 2024 to June 2025, with dollar sales remaining stable during that period — dipping 0.5% to $19.86 billion.
The data, compiled from retailers by market research company Circana for Potatoes USA, mirrored findings from the nine-month period from July 2024 to March 2025.
The latest report found volume sales were 13% higher than the comparable period from July 2018 to June 2019, indicating greater demand than before the COVID-19 pandemic.
Sales volume increases were driven by fresh (2.6%), frozen (3.7%) and deli-prepared sides (1.6%). Potato chip volume sales were stable (0.2%), while volume sales dipped for dehydrated (-2.0%), refrigerated (-0.4%), and canned potatoes (-1.1%).
A 2.7% decrease in the average consumer price per pound of all potatoes compared to last year drove the drop in dollar sales, according to the report. Only refrigerated potatoes (1.6%), deli-prepared sides (2.8%), and canned potatoes (0.4%) saw consumer price increases. As a result, most potato categories saw a decrease in dollar sales, except for refrigerated potatoes (1.2%) and deli-prepared sides (4.4%).
Among fresh potatoes, volume sales increased from the prior year for russets (4.0%), yellow (5.5%), petite (7.8%) and fingerling potatoes (1.5%). Sales volume fell for red (-11%), white (-4%) and purple potatoes (-5.5%).
The average consumer price per pound of fresh potatoes decreased 5.6% compared to the year prior, driving a decrease in fresh potato dollar sales of 3.2%. Russets saw the largest price drop (-11.8%), followed by white potatoes (-7.6%) and petite potatoes (-3.2%).
