Feb 19, 2025Pennsylvania potato processing company adds new executive role
The Masser Family of Companies (MFC) has created a new executive role and named Tiffany Readinger vice president of sales and category management.
MFC, based in Sacramento, Pennsylvania, grows, packs, processes and ships potatoes. It includes Masser Logistic Services, Keystone Potato Products and Lykens Valley Grain.
Founder Sterman Masser is also a founding member of Fresh Solutions Network, the exclusive supplier of Side Delights potatoes and onions.
Readinger, who has more than 20 years of experience in sales and business, will focus on expanding market presence, strengthening customer relationships, providing category management and launching product innovations.
“I’m proud to join the Masser team and contribute to its legacy,” Readinger said in a news release. “I’m passionate about Masser’s purpose of feeding and nourishing people today and tomorrow, one potato at a time.”
Before joining Masser, Readinger led the preventive business unit at Dentsply Sirona, a dental technology and medical devices company.
“As Masser Family of Companies continues to grow, we are excited to expand our executive team. Her diverse background has already benefitted our team greatly,” Bob Meek, Masser chief revenue officer, said.
