Oct 29, 2019Idaho Potato Commission adds Sato, VanOrden, Wada as commissioners
During the Idaho Potato Commission’s (IPC) October meeting three new commissioners were sworn in.
Newcomers include Julie VanOrden of Garth VanOrden Farms in Pingree, McCain Foods USA’s Paul Sato and Bryan Wada of Wada Farms. Their terms are for three years.
In addition, Nick Blanksma of Legacy Farms and Todd Cornelison of High Country Potatoes were appointed chairman and vice chairman, respectively.
“I’m pleased to welcome Julie, Paul and Bryan to the Idaho Potato Commission,”said Frank Muir, President & CEO, Idaho Potato Commission (IPC). “From farming to processing to politics, their impressive backgrounds and experience will be instrumental as we develop and implement new marketing programs that will shape the future of Idaho’s most important agricultural product, the Idaho potato.”
Every marketing program the IPC initiates, whether it’s advertising, public relations, retail promotions or social media, is designed to encourage folks to proactively look for the “Grown in Idaho” seal and meet at least one of four overarching goals.
- Stimulate demand for all Idaho-branded potato products domestically and internationally
- Educate consumers that Idaho potatoes are nutritious, heart-healthy, and relevant for today’s lifestyles
- Build consumer and customer loyalty in seeking “Grown in Idaho” products
- Increase grower understanding of, and support for, IPC programs
Nine Commissioners represent Idaho potato growers, shippers and processors. They are nominated by industry peers and selected by Governor Brad Little. The commissioners are:
- Nick Blanksma (Legacy Farms), chairman
- Todd Cornelison (High Country Potatoes), vice chairman
- Mary Hasenoehrl (Gross Farms)
- Randy Hardy (Hardy Farms)
- Dan Nakamura (Idahoan Foods)
- Brett Jensen (Jensen Farms)
- Julie VanOrden (Garth VanOrden Farms)
- Paul Sato (McCain Foods, USA)
- Bryan Wada (Wada Farms)
For more information, visit www.idahopotato.com.
