Tiger-Sul adds veteran marketing manager David Hans

Global agriculture firm Tiger-Sul Products has added veteran marketer Dave Hans to its team.

Hans is a familiar face to the Tiger-Sul team. He previously led the company’s marketing and branding programs for four and a half years, from 2012 through 2016. Hans will now drive marketing and new initiatives for Tiger-Sul.

“Growers all over the world are under pressure to feed more people with the same resources,” said company president and CEO Don Cherry. “Tiger-Sul’s response to this need is to continue to develop new products that raise the expectations of what sulphur fertilizers can do to help increase yields. Dave has a successful history in agriculture communicating innovative ideas, which makes him the right person to help lead Tiger-Sul’s marketing program.”

Hans comes to Tiger-Sul with the experience of leading projects for Fortune 100 companies and supporting marketing communications efforts in the U.S., Canada, Latin America, Europe and Asia-Pacific regions. Hans is a two-time recipient of the New York Marketing Association Effie Award for marketing impact and record sales. He has a broad range of experience in the agricultural sector driving long-term strategies and overseeing product launches.