Side Delights to showcase new line of potato packaging

Side Delights’ newly refreshed packaging, featuring a newly updated line of potatoes and onions, will be showcased at the International Fresh Produce Association Global Produce and Floral Show.

The new-look packaging of Side Delights Steamables and Bakeables, in addition to Organics, Petites, and popularly sized bags of Russet, Red, Yellow, and White potatoes, will be on display in Anaheim, California, Oct. 20-21.

The packaging features BioFlex sustainable packaging technology in both conventional and organic potato bags.

“Currently, we are the only produce supplier of this material in the U.S.,” Kathleen Triou, president and CEO of Fresh Solutions Network, the exclusive supplier of Side Delights^® potatoes and onions, said in a news release. “BioFlex packaging solution converts to soil and gas in a landfill. It is sustainable and 100% recyclable and should be comingled with existing plastic recycling, making it a breeze for consumer’s disposal and a positive alternative for Mother Earth.”

The new Steamables line includes color blocking to visually guide shoppers as well as contrasting colors between the bag and the potato to brighten the display. A bold, clean design conveys facts and messaging.

The updated packaging is available for the complete line of Steamables potato types: red, yellow, duo, trio, sweet potato, and fingerling.

“As always, we designed the line using feedback from retailers and consumers from a wide range of demographics and generations in addition to the selling success of previous packaging,” Triou said. “We look forward to sharing the updated portfolio with retailers and all potato buyers and helping them increase their potato sales.”

The new packaging is available nationally. Side Delights’ products include bagged and bulk potatoes, potato kits, convenience potatoes, petite potatoes, fresh-cut potatoes and organic potatoes.

Fresh Solutions Network is a group of family-owned potato and onion growers and shippers who help fresh potato and onion buyers grow their categories, maximize category investment and increase sales.