Ross Johnson joins Potatoes USA

Potatoes USA has hired Ross Johnson as its new global marketing manager for retail.

Johnson has spent several years working in the consumer packaged goods industry for Kraft and ConAgra Foods. He graduated from Brigham Young University, in Provo, Utah, with his Bachelor’s in business management with an emphasis in marketing. Johnson started his career with Kraft Foods, and later worked with ConAgra Foods while earning his MBA from Florida Southern College, in Lakeland, Florida.

During his time with Kraft Foods and ConAgra Foods, Johnson demonstrated a proven ability to develop and implement strategies producing favorable and profitable sales growth, Potatoes USA said. His education, experience, and interpersonal skills underscore his commitment to consistently deliver results. Johnson will focus on developing Potatoes USA Retail marketing programs both for the U.S. and international markets.

Johnson has a wife and five children, and when he isn’t working, he enjoys spending time with them. He grew up in Southern California, and has lived in Mexico, Utah, Oregon, and Florida. He is excited to now call Colorado his home.

Photo: Potatoes USA