Oct 25, 2017Robinson Fresh to market UK varieties in North America
Robinson Fresh, a division of C.H. Robinson, is now the exclusive North American provider of UK-based Albert Bartlett potatoes. Albert Bartlett produces fresh and frozen potatoes and is increasing its presence in North America with headquarters in Denver and with growers throughout the continent.
“Albert Bartlett plays in a unique space in the food industry that we see as the forefront of consumer trends,” said Michael Castagnetto, vice president of global sourcing at Robinson Fresh. “As Michelin-star chefs and home cooks alike are utilizing this product, we believe this is the future direction of the produce industry.”
In this new deal, Robinson Fresh will concentrate on the customer experience while Albert Bartlett will focus on grower relationships and product innovation.
The company is most known for the Albert Bartlett Rooster variety, a red potato it calls “Ireland’s favorite potato.” The company said the rooster can stand up to a number of cooking methods while maintaining its flavor profile, making it unique to the North American potato market.
