Oct 23, 2022Potatoes USA to provide November workshop for Wisconsin growers/shippers
The national Potatoes USA marketing team is coming to Wisconsin in November to tour and visit with various grower organizations, as well as to provide a workshop and review of their marketing programs for any and all Wisconsin growers and shippers.
Potatoes USA staff will be in Wisconsin on November 9 & 10, with visits to Alsum Farms and Produce in Friesland, RPE in Bancroft, and Bushmans’ Inc. in Rosholt on Wednesday, Nov. 9.
The Wisconsin Workshop and marketing program review will be held on Thursday, Nov. 10 from 8 AM to noon at the Holiday Inn Convention Center in Stevens Point.
The agenda for the meeting on Thursday morning is as follows:
Potatoes USA Wisconsin Workshop
8:00-8:30 Light breakfast
8:30-9:15 Listening session and potato market update
9:15-9:30 International marketing update, with a spotlight on Mexico
9:30-10:15 Retail merchandising best practices workshop
10:30-11:15 Current foodservice trends, culinary innovation & how to showcase potatoes (Chef Quinn Adkins from Culver’s will speak for part of this session.)
11:15-12:00 Positioning potatoes as a performance fuel — potato nutrition and Gen Z
In attendance will be:
Blair Richardson, CEO/president
Kim Breshears, chief marketing officer
Chef RJ Harvey, culinary director
Bonnie Johnson, director of nutrition and industry relations
Marisa Stein, marketing director
Kayla Dome, global marketing manager
Potatoes USA is providing breakfast and lunch on Thursday, Nov. 10. So, any Wisconsin growers/shippers wishing to attend the Wisconsin Workshop are asked to RSVP to Dana Rady via email ([email protected]) by Friday, Nov. 4.
– Wisconsin Potato and Vegetable Growers Association