Jul 24, 2020Potatoes USA’s International Marketing Committee talks export numbers
Potatoes USA, the marketing arm of the U.S. potato industry, is holding its annual summer meetings through a series of virtual events.
On July 23, the International Marketing Committee held its meeting. The committee oversees the foodservice, retail, ingredient, consumer, market access, and seed potato export marketing programs. The committee is focused on increasing U.S. potato exports across all product types, expanding access for U.S. potatoes across the globe, and for ensuring international consumers and trade members know U.S. potatoes for their nutritional benefits.
The International Marketing Committee is currently co-chaired by Ed Staunton of Staunton Farms LP in Tuelake, California, and Steve Streich of Streich and Associates in Kalispell, Montana.
Spudman editor Zeke Jennings sat through the meeting and posted updates via Twitter. Here are a few highlights.
In addition, Potatoes USA also announced a new “Buy U.S.” international marketing campaign that will feature visual branding that highlights U.S. agriculture. Look for more details on that in the coming months.
US potato exports have decreased since the start of COVID, especially fresh and frozen. pic.twitter.com/5IxsOjXoBr
— Spudman Magazine (@SpudmanMag) July 23, 2020
Trade with Korea and Taiwan has been minimally affected; Japan has been a “mixed bag,” said John Toaspern of @Potatoes_USA
— Spudman Magazine (@SpudmanMag) July 23, 2020
Top Export markets for US potatoes. China is trending down, as potato production there has increased in recent years. pic.twitter.com/RTwCiPLISH
— Spudman Magazine (@SpudmanMag) July 23, 2020
Trade with Mexico and the Philippines has gone down drastically since the start of COVID (40-50%).
— Spudman Magazine (@SpudmanMag) July 23, 2020
Projected potato acreage for EU, US and Canada for 2020: pic.twitter.com/rw3s5mUzWD
— Spudman Magazine (@SpudmanMag) July 23, 2020
Do international consumers think of #potatoes as “healthy”? pic.twitter.com/rU5Kw2qIq1
— Spudman Magazine (@SpudmanMag) July 23, 2020
