Oct 8, 2019
Potato-focused pesticide from Vive receives EPA registration

Potato and sugarbeet growers who want long-lasting control of sucking and chewing pests have a unique new tool. The U.S. Environmental Protection Agency recently registered Midac FC (imidacloprid) and it becomes the newest addition to Vive Crop Protection’s product lineup.

“For many years, farmers have had to choose between applying liquid fertilizer at planting, or protecting the crop with imidacloprid. Equipment modifications were required, or the product needed to be applied at much lower rates as a seed treatment. Now, with new Midac FC, farmers can apply both liquid fertilizer and imidacloprid at planting, and at a rate that will provide long-lasting control of key pests in potatoes and sugarbeets,” said Dan Bihlmeyer, VP sales and marketing at Vive.

As a soil application, Midac FC provides proven control of aphids, Colorado potato beetles, flea beetles, leafhoppers and potato psyllid in potatoes, as well as suppression of symptoms of potato leaf roll virus (PLRV), potato yellows, net necrosis and wireworms. In sugarbeets, Midac FC controls aphids, leafhoppers, whiteflies and flea beetles.

Midac FC contains the Allosperse “delivery system in a jug” — novel technology that changes how proven active ingredients behave in the spray tank. This eliminates plugged nozzles and clogged lines as well as bulky and expensive equipment. It provides peace of mind with hassle-free uniform protection across the field — even through pivots, with liquid fertilizer or hard water, and especially when application is delayed by rain or an important family commitment. 

Midac FC key benefits:

  • The best mixing imidacloprid on the market and the only one that is compatible with liquid fertilizer
  • Provides outstanding systemic control of both sucking and chewing pests
  • Halts the transmission of diseases by controlling known vectors
  • Long-lasting control of target pests

Midac FC is available to potato and sugarbeet growers for the 2020 growing season.

75 Applewood Dr. Ste. A
P.O. Box 128
Sparta, MI 49345


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