Potato Expo speakers to examine future of consumer trends, agribusiness
Potato Expo has announced two key presentations that will examine the future of industry — from a consumer standpoint — and the future of agribusiness.
Consumer behaviors going forward
Ever wonder about how consumer behaviors toward potatoes will change over the next decade? At the Potato Expo 2020 Innovation Hub, Mike Lee, founder of The Future Market and Alpha Foods Labs will explore the trends and consumer behaviors that are shaping the future of food, and specifically the potato industry.
Mike Lee, founder of Alpha Foods Labs and The Future Market
Lee will share insights and data about the current state of potato and food consumption in general, and then explore potential future scenarios that illustrate what the potato — and food — industry may look like over the next five to 10 years.
By looking through the lens of a 21st century eater — an eater who demands foods that fulfill needs at the intersection of health, sustainability and flavor experience — you’ll come away from this session with a better understanding of how these consumers will impact the marketplace for decades to come and how you can adapt to thrive well into the future.
Agribusiness strategies
David Parker, FLM Harvest
Volatility and disruption are the new normal in the agriculture supply chain. Long-term planning windows have shortened and you need to have a mindset and a business strategy in place that allows you to be responsive to trends and agile enough to shift how your business operates and rethink where profit margins may come from.
With the capabilities to determine the “WHAT, SO WHAT, NOW WHAT” impacts of any market disruption you can create a business strategy that allows you to stay ahead of the game when much of the time the rules of the game aren’t very clear.
Parker’s presentation is set for 2:30 to 3:30 p.m. Tuesday, Jan. 14. For a detailed schedule of events, visit the Potato Expo website.
Register at Potato-Expo.com.