Dec 6, 2022National Potato Council’s new logo reflects ‘Standing Up for Potatoes on Capitol Hill’
In only the third time in its 74–year history, the National Potato Council (NPC) today released a new logo that better reflects its public policy focus and roots in Washington, D.C. The former shield logo is replaced with a modern graphic depiction of the iconic Capitol Building emerging from green potato fields, representing the farms supported and the potato growers who direct the member–led organization.
According to NPC CEO Kam Quarles, “Our goal was to refresh our brand to better reflect who we represent and what we do: Stand Up for Potatoes on Capitol Hill. The new logo will also clearly differentiate the National Potato Council from other industry organizations and better align us with national agriculture peers making an impact in D.C.”
The new logo will roll out in early this month on the National Potato Council website, social media and collateral materials, as well as on NPC merchandise. Growers and industry partners will also see the new branding for the first time at two major events hosted by NPC: Potato Expo 2023 (Jan. 4-5 in Colorado) and the NPC Washington Summit (Feb. 27-March 3 in Washington, D.C).