Little Potato Company celebrates milestone with new logo

The Little Potato Company is kicking off a year-long 30th anniversary celebration with a new logo.

Founded in 1996, the Edmonton, Alberta-based company offers a variety of pre-washed and ready-to-use potatoes throughout the U.S. and Canada.

“When I started The Little Potato Company nearly 30 years ago, I had more curiosity than certainty,” company CEO and co-founder Angela Santiago said in a news release. “As the company grew, I grew alongside it, learning what it means to lead with patience, resilience and respect for the people and the land behind our food.

“Reaching this milestone is incredibly humbling, and I’m grateful to the growers, partners, and team members who helped build what we have today.”

Throughout 2026, the company plans social and email campaigns, celebrations with partners and employee events to mark its anniversary.

Last February, the Little Potato Company added two new flavors to its product lines. It launched a packaging rebrand several years ago to better appeal to consumers.