Lamb Weston launches ‘Grown In Idaho’ frozen products

Lamb Weston, a supplier of frozen potato and vegetable products, introduces Grown In Idaho, a new brand of crispy fries and potato products cut with skin-on from actual Idaho potatoes. These products will be sold nationwide at most major retail outlets.

The product line-up includes seven new frozen potato varieties:

· Crispy Potato Puffs

· Super Crispy Crinkle Cut Fries

· Hand Cut Style Fries

· Thick Cut Hash Browns

· Super Crispy Steak Cut Fries

· Crispy Hash Brown Dices

· Super Crispy Shoestring Fries

Lamb Weston’s Grown In Idaho launch will roll out with national marketing, social media and advertising campaigns to inform consumers about the new brand and products. For more information about Grown In Idaho frozen potato products and for retail store locations, please visit: www.lambwestongrocery.com.