Nov 12, 2020Harvest Profit farm software company acquired by John Deere
John Deere has acquired Harvest Profit, a leading provider of farm profitability software based in Fargo, North Dakota.
“Harvest Profit software helps farmers forecast and measure profitability on a field-by-field basis,” said Lane Arthur, Vice President, Data, Application, and Analytics at John Deere, via a press release. “This software will provide John Deere customers with a forward-looking financial lens, better visibility into their farms’ profitability, and insights to help them make the best possible decisions managing their operations.”
Farmers have continued to ask for tools to analyze their data and to better understand the financial outcomes of their decisions, according the press release. To meet this need, Harvest Profit’s current software offering will continue to be available through the John Deere Operations Center. The acquisition of Harvest Profit ensures current and prospective John Deere customers will have access to this analytical capability and provides them with continuity moving forward.
“Harvest Profit builds on the John Deere goal of providing cutting-edge technology solutions that empower our customers to make more informed decisions,” Arthur added. “This software provides financial visibility for the customer of their operations enabling confident and proactive management decisions that make them more profitable and sustainable.”
Founded in 2015, Harvest Profit is recognized for its deep understanding of agriculture, software development and production costs and revenue data that drive field-level profitability.
According to its website, Harvest Profit’s “mission is to give you more visibility into the financial side of your farm. Spreadsheets are amazing tools that we are huge fans of but they aren’t well-suited to the complex task of managing all of the inputs and outputs of a modern farm.”
Harvest Profit will retain its brand name. Financial terms of the agreement were not being made public.