EarthFresh expands distribution of Butter Potatoes product line

EarthFresh has expanded its Butter Potatoes line across the U.S., with distribution of the new varieties also ramping up in Canada.

The varieties — Butter Golds, Butter Reds and Butter Russets — are the product of more than a decade of research and development, according to a news release. The company said focused on naturally creamy texture and a buttery quality intended to deliver a rich mouthfeel without needing added butter.

Trio of options

Each variety is intended for specific uses:

• Butter Golds: golden skin and yellow flesh, with a tender, creamy texture suited to mashing, roasting and recipes where a smooth, moist finish is important
• Butter Reds: red skin with golden flesh, designed to hold their shape after cooking, making them suitable for boiling, roasting and pan-searing
• Butter Russets: classic russet skin with golden flesh, offering a stronger cooked potato flavor with sweet and caramelized notes and a fluffy texture for baking, mashing or frying

All varieties are all-natural and graded to internal standards for size, appearance, texture and eating quality, according to the company.

An expert panel conducted a sensory analysis, identifying key flavor and texture attributes. EarthFresh is working with chef Yann Nury, who is leading recipe development.

Expanded launch

The national rollout follows an initial introduction in select U.S. markets, where EarthFresh reported strong sell-through and interest from both retailers and consumers. Company-commissioned research with IMI International found 85% of American consumers surveyed indicated a positive intention to buy Butter Potatoes, with the concept outperforming industry benchmarks for new produce items.

The expanded launch also includes updated branding and more sustainable packaging, according to the company. Butter Golds, Butter Reds and Butter Russets are now available in 5-pound bags, with Butter Golds also offered in a 10-pound format.

Founded in 1963, EarthFresh supplies conventional and organic potatoes to retail and foodservice customers and is vertically integrated from seed breeding and seed production through to tablestock production, packing and distribution.