Apr 19, 2018Dan Moss to lead Potatoes USA
Dan Moss of Declo, Idaho was elected chair of Potatoes USA on March 15 at the organization’s 46th Annual Meeting in Denver, Colorado. He will be serving his third year on the board and his second on the executive committee. In 2017, he served as co-chair of the research committee. 
Moss is CEO of Moss Ag, where he operates as a grower for the dehy, fresh, frozen and seed sectors as well as a packer and shipper. He has been farming for 48 years and primarily grows russet varieties. Moss has also served as the president of the National Potato Council.
Moss said he is very excited to be leading the organization as it embarks on its new performance strategy with the launch of the “What Are You Eating?” campaign.
“The potato industry is in an excellent place right now. Exports continue to grow and we remain America’s favorite vegetable. But with this campaign we have the opportunity to change people’s basic perception of the nutritional benefits of the potato. This could have significant long-term benefits,” he said.
