Jul 14, 2020Certis USA has eyes on growth with recent promotions
Continuing the recent expansion of their team of experienced commercial professionals, Certis USA July 14 announced the advancement of two strategic roles within the organization.
Eiji Hatanaka assumes the newly created role of executive vice president of corporate development and compliance, and Scott Peterson advances to the position of national sales director for the U.S.
In his new role, Hatanaka will be responsible for the management and execution of the Certis USA business development strategy, including activities designed to expand the biopesticide leader’s technology platform and geographic reach beyond North America and Europe through potential acquisitions, licensing and joint ventures.
After joining Mitusi in 2007, Hatanaka comes into this new role with many years of sales, marketing, planning and business management experience in the food and agricultural sectors.
“We are privileged to have Hatanaka-san take the lead and to drive new growth opportunities within Certis and to expand our position as a global business leader of bio-based products and technologies” said Amy O’Shea, president and CEO of Certis USA. “Hatanaka will concentrate his efforts to identify practical and proven science-based solutions that will complement our existing portfolio.”
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“Scott Peterson will lead the company’s U.S. sales organization charged with supporting customers and channel partners in the use, sale, and delivery of an industry-leading portfolio of biopesticide solutions,” said Mike Allan, Certis Vice President, North America. “Scott will broaden his focus on customer satisfaction and engagement from the Eastern Region to our entire U.S. business.”
Peterson has served in sales leadership with Certis USA since 2016, when he joined the company from his role as national sales manager, agriculture for Sipcam Rotam LLC (previously Sipcam-Advan) of Durham, North Carolina.