California, Colorado potato companies join forces

Monte Vista, Colorado-based Farm Fresh Direct and Cal-Ore Produce, based in Tulelake, California, have joined forces to continue in both their organic and conventional programs. Farm Fresh will act as the exclusive sales and marketing agent for Cal-Ore.

“We have had a strong business relationship with Cal-Ore, but we’re formalizing that partnership with their joining our grower-owned organization,” said Jamey Higham, president and CEO of Farm Fresh Direct.

Staunton Farms began growing potatoes in 1934 and is one of the founding members of Cal-Ore Produce.

“We have always focused on farming, but with the sales and marketing expertise that Farm Fresh Direct brings, it will help ensure our fourth-generation farms continue to thrive for our future generations,” said Sid Staunton, president of Cal-Ore.