Calbee adds new potato snack: Spudkins Fry Cuts

Calbee North America recently announced the launch of a new potato snack — Spudkins Fry Cuts. They are made from russet potatoes and come in three flavors: Honey Barbecue, Yellow Cheddar and Sour Cream & Onion.

“We’re excited to leverage Calbee’s international expertise in potato snacks by launching Spudkins, a brand specifically targeted towards North American audiences that builds upon the Jagabee industry leading heritage,” said Paul Laubscher, director of marketing for Calbee NA. “Fry Cuts is the first product in an exciting line of deliciously crisp potato snacks to be launched under the Spudkins brand name.

“There has never been a perfectly-seasoned potato product that crunches like a chip, is cut like a fry and contains 25% less oil than traditional potato snacks,” he added.

Spudkins Fry Cuts contain no artificial colors or flavors and are naturally gluten-free.

Calbee was founded in Japan in 1949 and is headquartered in Tokyo.