Jul 27, 2021Arrowhead Potato, ProSource Produce enter into marketing agreement
Rupert, Idaho-based potato grower-shipper Arrowhead Potato Co., dba Moss Produce LLC, and Idaho-based ProSource Produce LLC have entered an exclusive sales and marketing agreement. It will take effect Aug. 1, 2021.
Under the agreement, ProSource Produce will assume the role and responsibilities previously held by Richard Fletcher, who recently retired from a long sales career with Arrowhead Potato.
ProSource is currently responsible for all fresh onion and potato sales and marketing for Golden West Produce LLC in Parma, Idaho, Mart Fresh Pack in Rupert, Idaho, Rio Valley Onion LLC in Hatch, New Mexico, Sierra Madre Produce in Chihuahua, Mexico and Winter Garden Produce LLC in Uvalde, Texas.
The finalization of this agreement will couple Arrowhead Potato Co., dba Moss Produce LLC, a large, family-operated farming and fresh-pack operation, with one of the most extensive year-round grower-based fresh onion and potato programs in the industry.
“Arrowhead Potato Co. and the Moss family have done business with ProSource and its owners for many years,” said Ryan Moss, owner of Arrowhead Potato Co. “This this was the right opportunity and timing to consolidate our volume from Arrowhead with ProSource’s existing Idaho potato and year-round onion programs.”
“Having conducted business with Arrowhead Potato Co., and the Moss family for the past 20 years, we are very excited to join forces via this agreement,” said Corey Griswold, CEO, ProSource Produce. “The opportunity to add their fresh market production volume to our platform is a great boost to our existing Idaho potato volume.”
ProSource Produce LLC., is a grower owned and operated sales and marketing company based in Hailey, Idaho. In 2010, ProSource was founded to market the crops of its growers more effectively and directly and to provide a consistent supply chain and customer service experience to our customers. ProSource Produce currently services a wide range customer base comprised of foodservice, retail, wholesale and broad-line customers in the United States, Canada, Mexico and Central America.