Feb 24, 2016Fresh Solutions Network wins award for potato packaging design
Fresh Solutions Network announced its packaging design award from Graphic Design USA, American Packaging Design Awards. The award celebrates the company’s Side Delights Roastables fresh potato package design, the company said.
We had very clear objectives for the design team to express the potential of potatoes as a canvas for bold flavors, while providing the best packaging design on the market,” said Kathleen Triou, president and CEO of Fresh Solutions Network. “We designed the packaging with a very specific audience in mind; stimulating shoppers’ creativity both in-store and at home.”
Side Delights Roastables are triple-washed, “Awesome Little Yellows,” “Rad Little Reds,” and “Red and Yellow Combo” petite potato varieties, the company said. Fresh Solutions Network said the packaging was designed to appeal to the growing, and coveted group of Millennial shoppers, who are self-described as adventurous with their food choices, frequently trying new recipes featuring fresh food items, and consider food preparation as an important feature of their lifestyle.
Side Delights Roastables include sachets of Montana Mex spice blends made with pure, sustainably sourced, gluten-free, 100 percent natural spices, the company said.
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