Apr 25, 2017Side Delights targets athletic performance
Fresh Solutions Network announced its Side Delights Athletic Performance Promotion to target athletes and sports fans. The theme “Potatoes Fuel Performance” promotes potato’s taste, nutritional value and ability to positively impact athletic performance. This promotion supports a recent strategy to focus on potatoes as performance food, announced by Potatoes USA at its March 2017 annual meeting.
The program provides shoppers with information on potato nutrition as well as pre- and post-workout recipes via QR code links to Performance Magazine on the Side Delights website nutrition page. The program features four major sports themes: football, basketball, soccer and baseball.
The Side Delights Athletic Performance promotion program is supported with in-store point-of-purchase such as shelf talkers, product merchandiser with custom header cards, and new floor bins which can be displayed strategically throughout the store.
