Jun 8, 2016
Q1 2016 Fresh Facts on Retail report released

Organic produce sales have surpassed the $1 billion mark, while consumers continue to drive demand for convenience and value-added items, according to the United Fresh Produce Association‘s Q1 2016 edition of the FreshFacts on Retail report.

These and other highlights will be featured in the workshop Who’s Buying Your Produce?” at the United Fresh 2016 convention in Chicago, coming up June 20-22. The workshop will be led by Jen Campuzano and Matt Lally from Nielsen Perishables Group, and will include varied shopper behaviors by generation, income and ethnicity, as well as key recommendations on how produce suppliers and retailers can succeed in today’s marketplace.

The FreshFacts on Retail report, produced in partnership with the Nielsen Perishables Group and sponsored by Del Monte Fresh Produce, measures retail price and sales trends for the top 10 fruit and vegetable commodities as well as other value-added produce categories. This quarter’s report also features category deep dives on lettuce, melons and grapes. The report explores consumer perceptions of local produce, including generational demand.

The complete FreshFacts on Retail report can be downloaded free of charge for all United Fresh members ($50 for non-members) on the United Fresh Produce Association website. If you have questions, call Jeff Oberman, at 831-600-8922. For questions about specific data contained in the report, call Matt Lally, Nielsen Perishables Group, at 813-366-8556.

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