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Entries tagged with: Uspb


USPB increases FY2015 international marketing funds

In response to lost U.S. potato exports due to the west coast port slowdowns, the U.S. Potato Board (USPB) allocated $300,000 in reserve funds to the international marketing budget.             The international marketing committee was also directed to use $50,000 in board funds and $150,000 in Market Access Program funds in the marketing campaign to regain market share lost during the port slowdowns.             The motion to increase the funds was passed by board members…  » Read more

Hoverson elected 2015-2016 USPB chairman

Carl Hoverson, of Larimore, North Dakota, was elected the 2015-2016 U.S. Potato Board (USPB) chairman on March 12, 2015, at the USPB annual meeting in Colorado Springs, Colorado. He succeeds Brett Jensen, of Idaho Falls, Idaho.             Serving on the USPB executive committee are: Phil Hickman, finance; Marty Myers and Mike Pink, international marketing; Ken Burback and Nolan Masser, industry communications and policy; John Halverson and Chris Wada, domestic marketing; Karlene Hardy and Brian Kirschenmann,…  » Read more

PILI elects Cheff 2016 grower leader

The Potato Industry Leadership Institute (PILI) class of 2015 elected Bridget Cheff of Ronan, Montana its 2016 grower leader. PILI is sponsored by Syngenta and administered by the U.S. Potato Board and the National Potato Council (NPC).             From Feb. 18-25 the PILI class of 2015, composed of 27 potato growers and industry representatives from across the nation, spent three days in eastern Washington state learning about the local and national potato industry.             The…  » Read more

USDA names members to USPB

The USDA appointed 19 new members to the U.S. Potato Board (USPB) and reappointed 14 members to the USPB for three-year terms beginning March 1, 2015.             New USPB members are: Segundo Diaz, Alamosa, Colorado; Jeremy Arnold, Felt, Idaho; Kent Bitter, Shelley, Idaho; Jeff Harper, Mountain Home, Idaho; Dan Moss, Declo, Idaho; Dirk Parkinson, St. Anthony, Idaho; Kyle Lennard, Howe, Indiana; Jeff Edling, Becker, Minnesota; Gary H. Gray, Clear Lake, Minnesota; Leon J. Hapka, Argyle,…  » Read more

Breshears joins USPB staff

Kim Breshears is the new marketing programs director for the U.S. Potato Board. Breshears will oversee development and implementation of USPB programs on retail, foodservice, ingredient uses and consumers for all potato products in the domestic and international markets. Breshears was the assistant vice president of marketing communications and branding at Dex Media prior to joining the USPB.

People in the mix

Recent appointments of and achievements by people in the fresh-cut produce and allied industries include: Schneider Packaging promoted Ron Pietraszek to regional sales manager for the northeastern U.S. Pietraszek has over 20 years experience in industrial sales and marketing, including material handling equipment, which complement his seven years of applications engineering with Schneider. Pietraszek has a bachelor of science degree in business administration from SUNY Brockport. Kelly Green, chairman and owner of Birko, was recognized…  » Read more

Jensen elected USPB chairman

The United States Potato Board’s (USPB) 2014 annual meeting concluded on Thursday, March 13, with the election of Brett Jensen as the chairman of the USPB.             Jensen, of Idaho Falls, Idaho, succeeds Rob Davis, of Connell, Washington as USPB chairman. USPB board members convened in Colorado Springs, Colo., on Tuesday for three days of spirited discussions about the potato industry. Discussions included funding for the Alliance of Potato Research and Education; approval of the…  » Read more

USPB restructures domestic and international marketing departments

 (USPB) members approved the restructuring of the domestic and international marketing departments into one body, the USPB Marketing Department. The USPB administrative committee approved the consolidation during a meeting in San Antonio, Texas on Jan. 10. The change will take effect July 1, with the start of the new marketing year. John Toaspern will oversee the new USPB Marketing Department as the chief marketing officer. Toaspern has been the USPB vice president for international marketing…  » Read more

Vietnam market opens to U.S. potatoes

The United States Potato Board (USPB) recently announced that the first commercial shipment of United States table-stock potatoes arrived in Vietnam. A shipment of just over 14 metric tons comprised of russet, red, yellow flesh and purple potatoes arrived in Ho Chi Minh City “Importers in Vietnam currently have import permits allowing them to bring in U.S. table-stock potatoes through December and the USPB will help find U.S. exporters to meet this demand,” John Toaspern,…  » Read more