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Entries tagged with: Uspb


USPB now Potatoes USA

The U.S. Potato Board (USPB) now is doing business as Potatoes USA. Board members approved a motion to change the name of the organization at its annual meeting on March 16, in Colorado Springs, Colorado. Potatoes USA, known legally as the National Potato Promotion Board by the Federal government, is overseen by the Agricultural Marketing Services of the USDA. Blair Richardson, president and CEO of Potatoes USA said that the name change is an effort…  » Read more

Potato industry teams with United Fresh Start Foundation

Inspired by the United Fresh Start Foundation’s efforts to get the produce industry involved in the Let’s Move Salad Bars to Schools initiative, the CEO of the  United States Potato Board (USPB), Blair Richardson, challenged the potato industry to donate salad bars to 300  schools each year, as part of the program. The USPB leadership approved using assessment funds to match every salad bar donated by the potato industry starting in July 2015. Through February 2016, the…  » Read more

USPB 2016 nominations open

Nominations are now open for U.S. Potato Board (USPB) members for the 2016-2019 term. Fifty-four board members will be elected or re-elected to fill open seats and the seats of outgoing board members completing their second three-year term. For more information, visit the USPB website or email Alexandra Grimm, USPB industry communications and policy manager, at agrimm@uspotatoes.com, or call 303-369-7783. The nominating deadline is Aug. 3, 2015.

USPB increases FY2015 international marketing funds

In response to lost U.S. potato exports due to the west coast port slowdowns, the U.S. Potato Board (USPB) allocated $300,000 in reserve funds to the international marketing budget. The international marketing committee was also directed to use $50,000 in board funds and $150,000 in Market Access Program funds in the marketing campaign to regain market share lost during the port slowdowns. The motion to increase the funds was passed by board members attending the…  » Read more

Hoverson elected 2015-2016 USPB chairman

Carl Hoverson, of Larimore, North Dakota, was elected the 2015-2016 U.S. Potato Board (USPB) chairman on March 12, 2015, at the USPB annual meeting in Colorado Springs, Colorado. He succeeds Brett Jensen, of Idaho Falls, Idaho.             Serving on the USPB executive committee are: Phil Hickman, finance; Marty Myers and Mike Pink, international marketing; Ken Burback and Nolan Masser, industry communications and policy; John Halverson and Chris Wada, domestic marketing; Karlene Hardy and Brian Kirschenmann,…  » Read more

PILI elects Cheff 2016 grower leader

The Potato Industry Leadership Institute (PILI) class of 2015 elected Bridget Cheff of Ronan, Montana its 2016 grower leader. PILI is sponsored by Syngenta and administered by the U.S. Potato Board and the National Potato Council (NPC).             From Feb. 18-25 the PILI class of 2015, composed of 27 potato growers and industry representatives from across the nation, spent three days in eastern Washington state learning about the local and national potato industry.             The…  » Read more

USDA names members to USPB

The USDA appointed 19 new members to the U.S. Potato Board (USPB) and reappointed 14 members to the USPB for three-year terms beginning March 1, 2015.             New USPB members are: Segundo Diaz, Alamosa, Colorado; Jeremy Arnold, Felt, Idaho; Kent Bitter, Shelley, Idaho; Jeff Harper, Mountain Home, Idaho; Dan Moss, Declo, Idaho; Dirk Parkinson, St. Anthony, Idaho; Kyle Lennard, Howe, Indiana; Jeff Edling, Becker, Minnesota; Gary H. Gray, Clear Lake, Minnesota; Leon J. Hapka, Argyle,…  » Read more

Breshears joins USPB staff

Kim Breshears is the new marketing programs director for the U.S. Potato Board. Breshears will oversee development and implementation of USPB programs on retail, foodservice, ingredient uses and consumers for all potato products in the domestic and international markets. Breshears was the assistant vice president of marketing communications and branding at Dex Media prior to joining the USPB.

Jensen elected USPB chairman

The United States Potato Board’s (USPB) 2014 annual meeting concluded on Thursday, March 13, with the election of Brett Jensen as the chairman of the USPB.             Jensen, of Idaho Falls, Idaho, succeeds Rob Davis, of Connell, Washington as USPB chairman. USPB board members convened in Colorado Springs, Colo., on Tuesday for three days of spirited discussions about the potato industry. Discussions included funding for the Alliance of Potato Research and Education; approval of the…  » Read more

USPB restructures domestic and international marketing departments

 (USPB) members approved the restructuring of the domestic and international marketing departments into one body, the USPB Marketing Department. The USPB administrative committee approved the consolidation during a meeting in San Antonio, Texas on Jan. 10. The change will take effect July 1, with the start of the new marketing year. John Toaspern will oversee the new USPB Marketing Department as the chief marketing officer. Toaspern has been the USPB vice president for international marketing…  » Read more

Vietnam market opens to U.S. potatoes

The United States Potato Board (USPB) recently announced that the first commercial shipment of United States table-stock potatoes arrived in Vietnam. A shipment of just over 14 metric tons comprised of russet, red, yellow flesh and purple potatoes arrived in Ho Chi Minh City “Importers in Vietnam currently have import permits allowing them to bring in U.S. table-stock potatoes through December and the USPB will help find U.S. exporters to meet this demand,” John Toaspern,…  » Read more