United Fresh

United Fresh, PMA members vote to go ahead with merger

Produce Marketing Association (PMA) and United Fresh Produce Association (United Fresh) held a member vote recently to seek approval to move forward i... READ MORE »

United Fresh taking its trade show online amid coronavirus concerns

Instead of canceling its annual trade show and convention, like so many associations have done recently, the United Fresh Produce Association got crea... READ MORE »

United Fresh’s BrandStorm heading to Austin in February

Hugh Forrest, chief programming officer of SXSW (South by Southwest), will deliver a keynote during United Fresh's BrandStorm 2020, on Tuesday, Feb. 1... READ MORE »

United Fresh to ‘refresh’ GAP Harmonized Standard auditing process

United Fresh remains committed to strengthening produce safety GAP standards, announcing plans to refresh the current version of the Harmonized Standa... READ MORE »

National Potato Council’s support of Salad Bars to Schools brings healthier lunches to Virginia school system

On Nov. 8, the National Potato Council and United Fresh Start Foundation joined students, teachers and school administrators at Lemon Road Elementary ... READ MORE »

United Fresh Innovation Awards finalists named

United Fresh has announced the 46 new products as finalists for the United Fresh Produce Association’s 2017 Innovation Awards. This year’s finalis... READ MORE »

Nominations open for Women in Produce Honoree

Held each year in conjunction with the United Fresh convention, the Reception Honoring Women in Produce recognizes the contributions of all women work... READ MORE »

United FreshTEC to feature ag tech start-ups

The 2017 United FreshTEC Expo will feature more than 25 top ag tech start-up companies in the newest show floor area, the FutureTEC Zone, June 14-15 i... READ MORE »

Nominations open for new United Fresh innovation awards

The nomination period is now open for two new United Fresh personal achievement awards: the United FreshMKT Achievement Award and United FreshTEC Achi... READ MORE »

United Fresh names senior tech adviser

Nathan Dorn has joined United Fresh's team as senior technology adviser to help build its education and trade show technology platform, supporting the... READ MORE »


75 Applewood Dr. Ste. A
P.O. Box 128
Sparta, MI 49345

616.520.2137

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