Idaho Potato Commission
Idaho Potato Commission releases new commercial
Legend has it that the Big Idaho Potato Truck fearlessly roams the open road, even though farmers are on the hunt for the truck carrying a giant s... READ MORE »
New hire and promotions at Idaho Potato Commission
The Idaho Potato Commission (IPC) recently announced the addition of Sam Eaton as the new vice president of legal and government affairs. The form... READ MORE »

Column: Frites by Idaho, a french fry-scented perfume
The Idaho Potato Commission (IPC) is always looking for new and creative ways to promote Idaho potatoes and most importantly engage consumers — espe... READ MORE »

Idaho Potato Commission rolls out electronic holiday sweepstakes
The Idaho Potato Commission (IPC) is giving away more than $30,000 in cash and prizes in its first ever Ida-Ho-Ho-Ho Scratch-Stakes. Through the pr... READ MORE »
Basic American Foods’ Duncanson joins IPC as commissioner
During the Idaho Potato Commission’s (IPC) November meeting, Mark Duncanson, the Director of Raw Material procurement at Basic American Foods, was ... READ MORE »

United Fresh, PMA announce new organization name, board, including new IPC CEO
Produce Marketing Association (PMA) and United Fresh Produce Association leaders provided a series of updates Oct. 28 for the new association that's c... READ MORE »

Idaho Potato Commission revamps website
There are now even more reasons to visit the Idaho Potato Commission’s (IPC) already-popular website. A go-to resource for all things potato-rela... READ MORE »
Jamey Higham named new Idaho Potato Commission president and CEO
Produce industry veteran Jamey Higham will become the next president and CEO of the Idaho Potato Commission, effective in early 2022. Higham will r... READ MORE »

Idaho Potato Commission’s search for new president remains ongoing
Longtime Idaho Potato Commission President and CEO Frank Muir is set to retire in a matter of months, and the search for his replacement is ongoing. ... READ MORE »
Idaho Potato Commission announces Frank Muir’s retirement, highlights career
Eighteen years ago, the Idaho potato industry was in crisis. Consumers were shunning potatoes due to the rising popularity of low-carb diets, the ... READ MORE »