Column: Frites by Idaho, a french fry-scented perfume

The Idaho Potato Commission (IPC) is always looking for new and creative ways to promote Idaho potatoes and most importantly engage consumers — espe... READ MORE »


How Potato University can help foodservice operators succeed beyond menu

One of the keys to success in a foodservice operation is understanding the importance and benefits of using versatile ingredients across the menu. Che... READ MORE »

Column: Doer of deeds more fruitful than the critic

Teddy Roosevelt: “The poorest way to face life is to face it with a sneer. There are many men who feel a kind of twisted pride in cynicism; there ar... READ MORE »

Column: Money is always the motive, but whose money?

Television is full of ads pushing financial-management companies. Notable about these companies is the way their salespeople — stockbrokers — are ... READ MORE »

Column: US-Mexico potatoes drama giving ‘Days of Our Lives’ a run for its money

“Days of Our Lives” is one of the longest running soap operas of all time. The U.S. potato industry’s quest to get its fresh potatoes throughout... READ MORE »

NPC’s LaJoie: When the potato industry is healthy, America is better off

It is hard to believe that sitting here 12 months after the start of the COVID-19 pandemic, we can be thankful that the U.S. potato industry, in gener... READ MORE »

Column: Detailing state of the potato industry amid COVID

As organizations adapt to the current COVID-19 realities, on June 25 the National Potato Council tried something new by holding our first-ever virtual... READ MORE »

Where diets offer empty promises, potatoes give people their deserved fill

Back when the potato was still seen as a novelty by most of the world, Andean people were way ahead of the curve in their intimate knowledge of the cr... READ MORE »

Muir: Idaho potato industry has been ‘upended’

Since mid-March when Americans were encouraged to stay home to help reduce the spread of the novel coronavirus, the Idaho potato industry has been upe... READ MORE »

Potato Industry Leadership Institute trains tomorrow’s potato leaders

For more than seven decades, the grower-led, grower-supported National Potato Council has thrived due to the hard work and participation of leaders th... READ MORE »

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