Vanmark rebrands, launches new website

Vanmark, a commercial potato and produce processing equipment manufacturer, recently rebranded and unveiled a new website (screenshot above). The rebranding focuses on over 60 years of quality and enduring commitment to providing the best equipment available, according to the company.

The new www.vanmark.com offers user-friendly navigation to comprehensive information in key equipment areas of expertise: washing, peeling, hydrocutting and in-process storage within the chips, fries and fresh cut markets.

“We’ve had some of our customers for decades. They told us that our durable equipment and commitment to their success sets us apart,” said Jason Davis, general manager of the Creston facility. “We are excited to reinforce and repeat their Vanmark experience to chip, fry and fresh cut producers across the world, through our rebranding and resulting website,” adds Kris Hearst, general manager in Boise.

The new branding pays homage to Vanmark’s history, while showcasing a refreshed bright blue color pallet, highlighting its dependability, and imagery showing applications before and after processing. New messaging, including a new brand promise of ‘Enduring Commitment’, speaks directly to corporate values of dedication to excellence.

The new website has a clean design with simple navigation – allowing visitors to easily find and evaluate equipment and service solutions. New features include responsive design and a resources library.

Vanmark is a wholly owned subsidiary of Grote Company, a commercial food slicing and assembly equipment manufacturer, which also rebranded and launched a new website at www.grotecompany.com.

Vanmark will unveil the brand in-person at Process Expo, Sept. 19-22 in Chicago, in booth #1422.

Visit the new website at www.vanmark.com.