Simplot holds off on Innate potatoes in Canada

Simplot Plant Sciences will not commercially grow Innate potatoes in Canada this year, CBC News reports. The company is reportedly waiting until there is a “proven market.”

CBC News spoke with Doug Cole, director of marketing and communications at Simplot Plant Sciences. Here’s more:

“There is strong interest from the grower community and retailers are also interested. But it’s a very involved purchase decision,” said Cole.

“Because we’re the only branded bio-tech item in the produce aisle it’s an involved decision, right, and so they don’t want to take it without a lot of advisement and we certainly understand that and we’ll be patient. When there’s a market we’ll be there.”

The company currently has about five acres of test plots on Prince Edward Island.

Click here to see more from the CBC News report.