Potato grower supports trade at farm bill hearing in D.C.
U.S. potato growers see fierce foreign competition in key export markets and continued access is vital for maintaining the economic health of the industry, he said. The USDA Market Access Program (MAP) allows the U.S. to be competitive overseas through marketing and promotional activities that build commercial export markets.
Halverson spoke about MAP and its role in this public-private partnership, noting its 28-to-1 return on investment. Export market development programs funded through the farm bill have contributed an average of $8.2 billion per year to farm export revenue from 1977 to 2014. Without the existence of MAP, exports would not have returned to positive growth last year, Halverson said.