Sep 19, 2016IPC makes changes in leadership
The Idaho Potato Commission (IPC) has appointed Ritchey Toevs of Toevs Farm as chairman and Lynn Wilcox of Wilcox, Floyd & Sons as vice chairman of the IPC for the 2016-2017 fiscal year.
“While serving as commissioners for several years, both Ritchey and Lynn have proven themselves to be outstanding leaders and true advocates of the Idaho potato industry,” said Frank Muir, president & CEO, IPC. “I look forward to working with them in the upcoming year and implementing our new marketing initiatives that are not only creative, but drive demand for Idaho potatoes.”
All of the IPC’s marketing programs were developed to meet four overarching marketing goals:
- Stimulate demand for all Idaho potato-branded products domestically and internationally.
- Educate consumers that Idaho potatoes are nutritious, heart-healthy, and relevant for today’s lifestyles.
- Build consumer and customer loyalty in seeking Grown in Idaho products.
- Increase grower understanding and support of IPC programs.
The IPC is comprised of nine commissioners who represent the Idaho potato growers, shippers and processors. They are nominated by industry peers and selected by Governor C.L. “Butch” Otter. The seven other commissioners are:
- Dan Nakamura, Idahoan
- Peggy Grover, Bench Mark Potato Company
- Tommy Brown, Lamb Weston
- Mike Christensen, Christensen Farms
- Nick Blanksma, Legacy Farms
- Randy Hardy, Hardy Farms
- James Hoff, Hoff Farms
