Jun 13, 2019Idaho potato shippers head to Taiwan in search of new business
The Idaho Potato Commission is spearheading a trip to Taiwan to generate new business opportunities for state potato growers and shippers.
IPC International Director Ross Johnson will lead a team of six representatives from six Idaho potato sheds on the trip, which will commence the week of June 16, reported John O’Connell for the Idaho State Journal.
According to the USDA, Taiwan was the third-largest export market for U.S. potatoes in 2017.
Because of the state’s proximity to the nearest sea port, Idaho shippers have a logistical disadvantage in comparison to growers closer to the ocean. Muir told the Idaho State Journal that he believes the Idaho brand carries enough weight in Taiwan that consumers there will pay more for it, however.