Feb 11, 2020Idaho Potato Commission sees marketing fit with versatile NFL player
The famous potato and the famous football player both of whom hail from Idaho, have teamed up to create a four-month long social media campaign that engages fans during the season and beyond.
Taysom Hill played five different positions in 2019 for the New Orleans Saints. From quarterback to tight end to slot receiver to wide receiver to running back, sports reporters often compared Hill to a Swiss army knife for his versatility on the field. In Idaho, he’s compared to an Idaho potato, the most versatile vegetable in the produce aisle.
“We first met Taysom when he helped support his alma mater, BYU, when they played in the Famous Idaho Potato Bowl in 2018,” said Frank Muir, president & CEO, Idaho Potato Commission (IPC). “When we saw his versatility during a game and learned more about what a great all-around athlete and man he is on and off the field, we knew we wanted to work with him.”
During the 2019 football season, Hill and the IPC posted several photos on its Instagram, Twitter and Facebook pages, and hosted two give-aways where fans could win autographed footballs and jerseys. In total, the posts have reached more than one million people across the country.