Feb 7, 2020Idaho Potato Commission partners with ‘America’s Got Talent’ winner on new promotion
As the Idaho Potato Commission (IPC) continues to make waves with its unique marketing activations, the latest partnership with Season 12 America’s Got Talent winner Darci Lynne, a 15-year-old ventriloquist and singer, promises to be one of the organization’s most popular programs yet.
Darci Lynne and her puppet pal Petunia catch up with Spuddy Buddy, the IPC’s loveable mascot in celebration of Potato Lover’s Month. Teaming up with influential or notable individuals has been a core part of the IPC’s marketing strategy and has helped increase the organization’s Instagram followers by 49% in just the last year.
“As soon as the Idaho Potato Commission spotted Darci’s talent and engaging personality, we knew we wanted to work with her in some capacity,” explained Frank Muir, President & CEO, IPC. “We’re thrilled that Darci is able to introduce Spuddy Buddy to Petunia and her large fan following.”
Darci, Petunia and Spuddy Buddy’s short but cute conversation will be featured during the month of February on Darci’s Instagram and Facebook pages, which reach approximately 774,000 and 1.1 million followers, respectively. The IPC is also sharing the video on its social media pages.