Alsum Farms debuts Harvest Delites brand
Harvest Delites launches with fresh market Wisconsin Russet potatoes in 5- and 10-pound poly bags and is available year-round. The Harvest Delites brand features packaging that capitalizes on how farmers nurture the crop and the soils they grow in as well as how potatoes nurture our body. The backside of the packaging features a potato recipe for dinner inspiration.
Harvest Delites is available at select retail grocers in the Midwest alongside Alsum Farms & Produce full-line of conventional, organic and specialty potato offerings.
“At this year’s PMA Fresh Summit the Alsum Farms & Produce booth will highlight the Potatoes USA Potatoes Fuel Performance messaging and their new “What are you eating?” campaign that shows how potatoes fuel athletic performance,” Heidi Alsum-Randall, chief operating officer of Alsum Farms & Produce, said. “The campaign is based on the idea that consistently being your personal best isn’t just about how you train, it’s about what you eat. The campaign demonstrates the power of the potato through everyday athletes and those seeking an active lifestyle that can influence consumers to think about potatoes differently.”
To learn more about Harvest Delites and its full-line of products, visit www.harvestdelites.com.